Learn where to focus your time and energy. Efficiency is what will move the business forward. None of it can be achieved immediately. After the initial testing you need to know how to implement a scalable structure; there is where optimisation kicks in.

Structure:

1. Platform Audit (setup & tracking)

2. User journey review

3. Audience setup review

4. Optimisation strategy guidebook

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Deliverables:

You will receive a document where is listed everything that you should improve in terms of setup and user journey. The purpose is to give you a clear plan on how to start the optimisation process and how to structure it. Furthermore, I will teach (and implement) you how to optimise your target group and how you should set up a test in order to achieve better ROI on each platform.