An audit will make you acknowledge the challenges and help you to prioritises what to tackle first. Audits are structured by channels, meaning that you can choose between SEO, SEA, Paid Social or any other type of platform that your business is currently using.

Structure:

1. Review of existing technical implementation (setup & tracking)​

2. Account structure analysis

3. Platform goal (what is the company's goal with this channel)

4. Recommendation

5. Prioritisation

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Deliverables:

You will receive a document where it is highlighted everything that you should change and how these changes should be implemented. The main objective is for you to have clear guidelines on how to improve this channel. Furthermore, the audit document also lists priorities based on your goals for this channel. Lastly, I will recommend 3 tests that you should run in order to improve performance.

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